Bermain the Label specialises in loungewear and active wear catering to teens. All about comfort our store features a wide selection of fashionable yet functional clothing that is perfect for lounging at home or going out with friends.
We believe that every girl deserves to feel confident and comfortable in what they wear.
Our story began when our daughters outgrew “children’s wear” and we
struggled to find clothes that they loved and felt good in. We soon realised that this was a common angst amongst parents, who were searching endlessly for a retailer
that provided essential and on-trend clothing for today's teenage girls.
We knew that we had to create a solution. Care free clothing made for playing.
We are committed to providing premium quality clothing that is comfortable, age-appropriate, and on-trend. Our range revolve around classic comfort, neutral colours and reflect the current street style, ensuring that every girl can find something that suit their bodies.
At the heart of our brand is the inspiration that we draw from our own daughters. We know what they like and what they want, and we make sure that our designs reflect that. Our clothing is ethically made, and we believe that every girl should be able to look and feel good without compromising on their values.
Affordability is also a key factor for us. We want girls to seek out clothing by their style and quality, not by a logo or an exorbitant price tag.
Bermain the Label is all about providing premium quality clothing that is comfortable, on-trend, age-appropriate, ethically made, and affordable. We want to empower girls to express their style with confidence, knowing that they are wearing clothing that has been made with care and consideration.
